SVXP

The  importance of experiential marketing  is something that brand and marketing managers are steadily and gradually waking up to. And although the adoption hasn’t been so high right now, it is delivering results for the ones who have been early adopters of it in their marketing plans. However, with the coronavirus pandemic forcing a disrupting change in the way people interact socially, at least in the short-term,  experiential marketing tactics  will need to adapt to the situation to continue being as effective. And perhaps, some of those modifications might continue to be practiced over a longer time frame, as the effect of the pandemic experience on the consumer psyche continues to reel on. SAFETY FIRST While offline consumer engagement activities will continue to be organized, in order to generate brand trials, there will be a need to ensure social distancing while those events are organized. And therefore, events will have to be planned in a way that does not involve intera